Head of Strategic Marketing, Exteriors Division

About the role:

Head of Strategic Marketing, Exteriors Division
Western Europe
Permanent, Full Time
Competitive salary and Benefits (salary dependent on location)

At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry. At Etex, we seek to make a meaningful impact in the lives of our customers and our communities. Are you looking for a company where you can learn, grow & lead?
 

The Head of Strategic Marketing, Exteriors Division, will spearhead our transformation from a product-centric to a market-driven model, guiding the organisation, designing the strategy, and implementing market segment initiatives that align with the Fibre Cement Platform long-term growth ambitions.

This pivotal role encompasses leadership of the Market Segment Teams, overseeing Market Intelligence, Branding, Product Management, Commercial Excellence, and Technical Support for the Division and the Fibre Cement Platform. As an integral part of the Exteriors Leadership team and the Global Fibre Cement Platform, the Head of Strategic Marketing will play a crucial role in shaping our future market presence.

What you'll do

• Leading the global transformation for the Exteriors Division from a product-centric to a market-driven approach.
• Lead the organisation in strategizing and executing market segment initiatives in line with the Fibre Cement Platform’s long-term objectives.
• Build, coach and mentor the Market Segment team, ensuring alignment with the companies’ vision and goals.
• Lead the collection and analysis of market data and design reporting capabilities to inform strategic decisions.
• Manage the product lifecycle from development to market launch and beyond.
• Ensure the commercial strategies built to drive market success.
• As a member of the Exteriors Leadership team, contribute significantly to the global market strategy of the Fibre Cement Platform.

What you'll bring

• Proven track record of leading large scale commercial transformation programmes
• Excellent influencing and stakeholder management skills with ability to influence across all levels of a global business.
• Proven track record of leading a global strategic marketing function focussed on either product or market segments.
• Experience working within the building products industry.
• Proven track record of building and developing high performing teams.
• Experience with building, or leading others to build, comprehensive data and analytics tools to drive strategic decision making.

Why join us?

• We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023!
• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
• Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work