Segment Marketing Manager - General Contractors Prefab Builders OEM North

At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry.

At Etex, we seek to make a meaningful impact in the lives of our customers and our communities. Are you looking for a company where you can learn, grow & lead? Join us as Segment Marleting Manager and drive the commercial strategy of our products!
 

What You'll Do:

• Lead all marketing efforts targeting general contractors, prefab builders, and OEM partners in Region North.
• Develop deep audience insights to craft compelling value propositions and marketing strategies across all Etex brands, products, and applications.
• Promote Etex solutions across diverse segments and product types, ensuring consistency regardless of application or market (facade, roofing, interiors); Brand: Cedral, EQUITONE, Eternit, or others; Product type (including facade panels, sidings, slates, corrugated sheets, building boards, interior products, or future innovations); Market segment (residential, multi-residential, commercial, offices, schools, healthcare, agriculture, etc.).
• Leverage technical knowledge and regular customer visits to align marketing initiatives with real-world needs and industrial processes.
• Develop and implement annual marketing strategies and action plans (digital and offline) tailored to general contractors, prefab builders, and OEMs.
• Translate customer insights into clear and differentiating value propositions that resonate with professional audiences.
• Manage website content, newsletters, social media, SEO, SEA/Google Ads, and other online activities with the central digital team.
• Lead the creation of brochures, POS materials, events, trade shows, and print advertising.
• Define dashboards and KPIs to track marketing performance and ROI.
• Focus on key KPIs such as brand awareness, lead generation, and project pipeline development.

What You'll Bring:

• Bachelor’s or Master’s degree in marketing, Communication, or Business Administration.
• Several years of relevant experience in B2B marketing (preferably in building materials, construction, or related industries).
• Strong technical affinity and understanding of industrial processes.
• Willingness to conduct regular customer visits to understand production environments and customer needs.
• Proven experience in product launches and go-to-market strategy execution.
• Strong knowledge of both digital and offline marketing.
• Strategic thinker with the ability to translate insights into actionable marketing plans.
• Excellent project management, prioritization, and organizational skills.
• Strong interpersonal and communication skills; comfortable working cross-functionally and internationally.
• Analytical mindset with a data-driven approach to marketing performance.
• Demonstrated experience in brand awareness and lead generation campaigns.
• Fluency in English and at least one other language from the region (Dutch, French, Danish, Swedish, Norwegian, or Finnish).

Why Join Us?

• We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023! And one of the top companies to grow your career in Belgium in 2023 according to LinkedIn!
• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
• Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work.