Web Analytics Specialist

Job Title:  Web Analytics Specialist

Etex Group with headquarters in Brussels is a leading industrial group, specialized in production and marketing of high-quality building materials and solutions. As international top player, with more than 13.000 employees, Etex is active in 42 countries withing several commercial brands.

At Etex, our purpose is to inspire new ways of living. By joining Etex, you won’t just be joining an international leader, you will inspire people around the world to build living spaces that are ever safer, more sustainable, smarter and beautiful. You’ll be joining a company who wants to inspire change.

Our Global Web Analytics team is on a mission to provide world-class analytics services for the bigger Etex digital community operating in more than 40 countries. We strive for excellence all the way from data collection, data modelling to delivering insights and realizing the value of data.

We are looking for a passionate Web Analytics Specialist to join our Web Analytics team. It is an exciting opportunity to work with large-scale analytics solutions; and using which to uncover customer, product, and operational insights.

In this role you will contribute to team’s effort by working cross-functionally with colleagues from other units and using different tools to translate business needs into tracking requirements from ideation to execution and monitoring. Besides maintaining the data layer you will also be our data collection implementation engineer, you will be gatekeeper of data quality at the source. 

Key Responsibilities

Roles and responsibilities

Stakeholder Satisfaction:

• Manage service requests and ensure fulfilment within specified SLAs
• Monitor the effectiveness of analytics implementation strategies
• Ensure stakeholders are well-informed of implementation progress and manage expectations.
•  KPI : number of fulfilled service requests + Internal Survey

Collaboration and Communication

•  Be able to communicate data-driven recommendations effectively.
• Keeping teammates informed through team stand-ups and meetings.
• Align own work with team through collaborative workplace tools.
• KPI: Documentation coverage of the implemented solutions

Quality of Tagging Requirements:

• Prepare tracking requirements that represents business needs and to be implemented by our IT department.
• Monitor and test data collection is implemented as per specification.
• Report any data quality issues to teammates
• KPI: Minimal amount of requirements that need rework (due to errors in defining requirements) 

Quality of Tagging Implementation:

• Along with maintaining data layer schema, you will be the go-to person as our tagging engineer.  Be overall responsible of our Google Tag Manager tool. Ability to write custom tagging scripts when needed.
• Support with technical issues related to GTM and data Layer
• Be the owner of data quality at the source - Perform data quality audits
• Provide technical advices
• Setup A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely etc. and hotjar survey - triggered them via GTM
• KPI: Data quality monitored through Data Observatory Dashboard

Quality of Analytics Output:

• Set up and maintain dashboards that are aligned with the conventions defined.
• Monitor and test that all components published are functional
• Provide recommendations of best practices regarding the analytics tools’ governance

Our ideal teammate should ideally have:

• Experience with using any web analytics solution (Google Analytics, Adobe Analytics..)
• Expert with of any web tagging management solution like Google Tag Manager.
• Knowledge of HTML and JavaScript with ability to write custom tagging scripts when needed.
• Basic knowledge of SQL is required.
• Knowledge of MS Excel.
• Ability to use Power BI to create dashboards is a plus.
• Any knowledge of Python in the context of data analysis is a plus.
• Ability to work independently and cohesively as a team player
• Be perfectionist and detailed oriented
• Problem resolution and creativity in solution development
• Excellent written and verbal communication skills in English. Any other language is a plus.
• Minimum 2 years experience working in a similar role.