Head of Marketing Promat Platform


Tisselt, BE


Job Title: Head of Marketing, Promat Platform

Location: Remote, Europe. Some international travel is required (30%).

Salary: Competitive + Bonus + Excellent Benefits


About Etex

At Etex, our purpose is to inspire new ways of living. By joining Etex, you won’t just be joining an international leader, you will inspire people around the world to build living spaces that are ever safer, more sustainable, smarter and beautiful. You’ll be joining a company who wants to inspire change.

An introduction to Promat Platform

The Promat Platform is an organisation designed to strategically support, develop and position the product portfolio for long-term success. Promat products cover passive fire protection, thermal and acoustic insulation solutions. In close collaboration with our customers, these solutions are key to building a safe and sustainable world.

In joining the Promat Platform team, you’ll join an organisation with a clear purpose, a positive contribution to society and work with skilled and passionate teammates.


About the role

This is a newly created role in which you’ll define the overall Marketing strategy for our Promat platform.

This role will see you

  • Develop and lead the strategic marketing plan working in collaboration with commercial team and local teams to deliver effective  strategies targeting specific market segments
  • Developing  brand value propositions, reputation, and visibility in B2B and B2C markets
  • Drive definition and implementation of strategic marketing initiatives, creating marketing campaigns, B2B solutions  and identifying marketing tools that support future business growth
  • Working closely with the product & market management team to develop an impactful content strategy based on customer needs at a country level
  • Optimize and enhance Promat’s digital presence increasing our market advantage
  • Track, evaluate, and feedback on market requirements by collecting and analysing customer feedback and competitor trends




About you

This role suits a senior marketing professional with B2B experience within an international industrial and/or manufacturing business environment.

What do you need to be successful in this role

  • Proven experience and a successful track record of defining and managing marketing strategies  in complex multi-channel environments
  • Data-driven mindset and strong analytical with the  ability to translate analysis into recommendations
  • B2B marketing experience essential with experience in building materials is highly desired
  • Excellent written and interpersonal communication skills in English
  • Experience using marketing digital channels and social media strategies Strong planning and project management and budget management skills
  • Strong problem-solving skills and
  • Ability to work collaboratively in a team environment across all levels in an organization
  • Ability to travel internationally when required (30%)


Our Social Responsibilities  

Etex has a clear commitment to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and working on innovative solutions for the building industry. 

Our ambition is to reduce negative effects and scale up positive impacts. We prioritise decarbonisation, including the use of renewable energy, as well as circularity, with a first focus on waste management.

We engage in a wide range of voluntary initiatives which offer support to local communities through partnerships and social projects. Our teammates know their local communities best, we are proud of the numerous projects and actions initiated around the world that are based on the awareness of their communities’ needs.


Commitment to diversity 

We’re incredibly proud of the community we’ve created at Etex. We form a global team of over 11,000 individuals from an enormous variety of backgrounds, races, faiths, and genders. Our diversity is our strength, and we are committed to ensuring that all of our teammates feel included and happy at work. 

If you require any additional support with your application, please do not hesitate to get in touch so that we can make arrangements for you.