Performance Marketing Manager

At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry.
 

At Etex, we seek to make a meaningful impact in the lives of our customers and our communities. Are you looking for a company where you can learn, grow & lead? Join us as Performance Marketing Manager in Belgium.

(Hybrid role with regular travel to Tisselt).

In this role, you will play a key role in optimising our marketing strategies by leveraging data from multiple sources. Reporting to the Digital Manager,  your expertise will directly influence campaign success, budget allocation and demand generation strategies across the Promat Platform.

What you’ll do:

• Develop and enhance a robust data model to measure the effectiveness of marketing initiatives, ensuring strong ROI and cost efficiency.
• Assess marketing data, including traffic, conversion rates, and lead qualification, to shape targeted campaigns and improve engagement.
• Work closely with marketing teams, sales excellence, and digital channels to share insights and support business growth.
• Provide regular reports and executive-level presentations on campaign
• Lead the integration and enhancement of BI dashboards, Power BI reporting, and Salesforce analytics to optimize marketing efforts.

What you’ll bring:

• Strong expertise in data analysis and reporting tools (MS Power BI, Google Analytics, Google Tag Manager, etc.).
• Experience with CRM systems such as Salesforce to track and report on marketing pipelines.
• Knowledge of paid media performance and digital campaign optimisation.
• A proactive, analytical, and detail-oriented mindset.
• Proven experience in digital marketing or data analysis.
• Excellent communication, stakeholder management and influencing skills.
• Proficiency in English is required.

Why join us?

• We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023!
• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
• Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work