Product Manager - Promat


Tisselt, BE

Company Information

Etex Building Performance NV is the European market leader for passive fire protection and a major player in the High Performance Insulation market, with branches for production and sales throughout Europe. Etex Building Performance NV is part of the Etex Group. The Etex Group is a Belgian industrial holding company active in the field of production, marketing and sales of building materials in 42 countries and employs more than 15,000 people.


You are responsible for maximizing ongoing sustainable profitability of the designated product portfolio. You will be working on 4 domains;


1. Portfolio management:

  • Responsible and accountable for executing the strategic and tactical action plans and projects for the existing portfolio
  • Ensure portfolio profitability targets are achieved
  • Ensure all products within the portfolio are conform to appropriate performance and quality standards


2. Strategy

  • Maintain in-depth knowledge of the markets operates (sectors, customer types, routes to market, competitors, technical standards) and key market trends.
  • Screen competitor offering (products, promotions and NPD)
  • Understand the levers available to maximize market opportunities and / or negate competitive threats
  • Liaise with other departments (sales, technical and operations) to consolidate information used to drive the Strategic Marketing Plan
  • Ensure that product portfolio has a coherent positioning and clear value proposition, and is aligned with the overall brand and business strategy
  • Investigate current and potential Routes-To-Market


3. New product development and innovation

  • Identify key competitive gaps in the Promat portfolio or applications and take steps to address through the NPD and Innovation process
  • Identify opportunities for portfolio development within our target sectors and strategic search fields and takes steps to address through the NPD and Innovation process
  • Ensure the appropriate level of protection for the business’ new products and innovations, coordinate and maintain the correct patent registrations, trademarks, etc.
  • Responsible for new product set-ups in business information systems in advance of launch
  • Drive execution of new product development projects
  • Ensure portfolio NPD and Innovation revenue and margin targets for the portfolio are achieved
  • Manage and report on the innovation process


4. Marketing and communication

  • Implement agreements made in the approved marketing plan
  • Support with the preparation of product catalogues, tutorials and product videos
  • Ensure all collateral material and commission support material (where appropriate) is in place


  • Holder of a Bachelor’s or Master’s Degree in Communications or Marketing
  • 2 to 3 years of experience in a similar role
  • Fluent in Dutch and a good knowledge of English and French
  • Good knowledge of marketing procedures
  • Commercial insight
  • Good communication skills (verbal and written)
  • Excellent negotiating skills


  • Market-based salary with a broad package of fringe benefits
  • A wide range of training and development opportunities
  • A flexible schedule with the possibility of working from home
  • Company restaurant on the site
  • Open and international work environment with room for personal input


Tisselt (Belgium)