Senior Social Media and Ads Specialist

Summary

Are you passionate about paid social media campaigns, digital marketing, and driving impactful campaigns? Etex (wit office location in Vilnius, Lithuani) is seeking a Senior Social Media and Advertising Specialist to ensure outstanding performance in the social media space while fostering strong client relationships across the organization. This role offers a multi-cultural working environment, global visibility, and opportunities for continuous professional growth.

What you'll do

• Build and maintain strong relationships with client stakeholders at various levels.
• Act as the Single Point of Contact (SIPOC) for stakeholders, ensuring quality campaign setup, execution, and transparency.
• Develop, execute, and optimize paid media activities (SEM, Paid Social, Display, affiliate marketing) across the customer funnel, adapting approaches based on market trends.
• Drive the global social media and advertising strategy while ensuring consistency and good performance in paid media.
• Analyze marketing metrics and KPIs, providing actionable insights for optimization and maximizing budget efficiency.
• Manage multiple B2B and B2C digital campaigns, sharing performance reports and learnings to improve future efforts.
• Maintain a stakeholder panel for online advertising strategy discussions.
• Suggest process improvements, participate in their implementation, and share knowledge and skills with colleagues.
• Contribute to other company activities as needed.

What you'll bring

Must-Have Qualifications:

• 2+ years of experience in digital marketing and/or social media management.
• Advanced knowledge of social media platforms, SEM, and advertising algorithms (Meta Ads, LinkedIn Ads, Google Ads, Pinterest Ads, Bing Ads).
• Strong analytical mindset with the ability to interpret and act on marketing metrics.
• Excellent English written and verbal communication skills.

Nice-to-Have Qualifications:

• Familiarity with additional advertising platforms.
• Basic understanding of SEO and Google Analytics.
• Agency background is an advantage.
• Certifications in digital marketing (e.g., Google Ads, HubSpot).

Why join us?

• Professional team to work with in an international environment and multi-cultural business, exploiting modern working methods and tools.
• Clear and honest Performance evaluation.
• As a member of our team, you will be also involved in our global employee Talent management program and you will have the possibility to apply in international job positions.
• Health insurance.
• Flexible work atmosphere.
• Hybrid work possibility: at least half of working days should be performed from the office according to the policy which is the subject to yearly review. Employees permanently residing outside the main office's district, upon hiring, are required to visit at least twice a month.
• Employee Assistance Program (EAP), includes free legal and financial advice as well as quick access to private counselling services
• Anything needed for your fast development: relevant training courses (including foreign language training), books, team building activities and workshops. The training needs are discussed with the direct manager and a separate development plan is drawn up for each year.
• Modern and comfortable workspace located in central Vilnius, equipped for efficient work.
• Parking/transportation compensation.
• Team buildings/ Summer & Winter parties / Other social events.
• As a part of the Global Team, the Specialist will be traveling ad-hoc to meet stakeholders and teammates.

Salary range

2600 – 3250 €/mon. gross. The specific salary depends on the candidate's work experience, skills, competencies.